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MOIRÉ – L’ENFANT TERRIBLE D’AVANTGARDE

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Fashion is synonymous with lifestyle culture. With her four boutiques, Irene Moschen, trendsetter with a superb sense of style, has created a sort of golden fashion triangle between the Streitergasse, the Obstmarkt and the Franziskanergasse. She herself, graceful, blonde and perfectly styled, is the best advertisement for her shops. Fashionable, but still very individual, elegant, sporty and cheeky.