MOIRÉ – L’ENFANT TERRIBLE D’AVANTGARDE
Fashion is synonymous with lifestyle culture. With her four boutiques, Irene Moschen, trendsetter with a superb sense of style, has created a sort of golden fashion triangle between the Streitergasse, the Obstmarkt and the Franziskanergasse. She herself, graceful, blonde and perfectly styled, is the best advertisement for her shops. Fashionable, but still very individual, elegant, sporty and cheeky. She offers selected textiles and highquality designer labels for both men and women, but she also offers modern versions of traditional Tyrolean costumes – hence Irene Moschén’s epithet as the ‘enfant terrible d’avantgarde’, of which she is proud. Fashion for individualists.